Webinar 3 Recording

Harmony Grove.
Third Webinar.

The full recording and companion notes from the third live investor presentation on May 19, 2026. New this session: how the asset performs through a downturn, a transparent walk-through of the physical due diligence (roof, HVAC, electrical), full-cycle track record, and the on-site and surrounding amenities.

📅 May 19, 2026
75 Units · Marietta, GA
Dr. Kirk Campbell · Claude Mouaffi · Fedna Morency
AAR 20% Annual Average Return
Tax Savings At least $35,000 Year 1 tax savings (K-1)
Occupancy 97% 5-year floor: 94%
Mortgage Rate 6.25% Fixed, agency loan, 30-yr
Third Investor Webinar · May 19, 2026

Watch the full recording

The complete unedited recording. Kirk, Claude, and Fedna walk through the asset and the business plan, then field a live Q&A covering recession resilience, physical due diligence, full-cycle track record, and the surrounding amenities.

$7.75M
Purchase Price
$103K
Per Door
$141K
Sub-Market Comp Avg
2x
Target Equity Multiple
Why This Deal Pencils

Four reasons the team loves this deal

01
Resilient through downturns
Occupancy has not fallen below 94% over the past 5 years a period that included COVID and a high-inflation cycle. In the 2008 downturn, apartment rents actually grew as displaced single-family owners moved into multifamily; 2020 produced the highest rent growth of the last decade after the initial shock.
02
Built-in equity at acquisition
Entry basis is $103,000 per door. Trailing 6-month sub-market comps average $141,000 per door; the most recent 1964-vintage sale traded at $155,000 per door, and replacement cost alone is approximately $200,000 per door. The team makes its money on the buy.
03
Supply-constrained Cobb County
Zero new construction over the next 8 quarters within the sub-market alongside strong job and population growth. Lockheed Martin ($4.5B in annual economic activity), the Battery Atlanta ($18B), Home Depot HQ, Truist, and 80,000 jobs at Cumberland Galleria sit minutes away.
04
Cash flows from day one
97% occupied today with a 76% year-1 break-even occupancy that falls to ~68% as operations stabilize. This is not a turnaround story it is a value-add layered onto an already healthy income stream, financed with a fixed 6.25% agency loan at ~70% LTV.
Property Details

The asset, by the numbers

Asset Snapshot

PropertyHarmony Grove Apartments
LocationMarietta, GA Cobb County
Total Units75
Unit Mix~53% 2-bed, ~30% 1-bed, ~16% studio
Condition100% classic / unrenovated
Occupancy97% (5-year floor: 94%)
Distance from Atlanta15 minutes

Capital Stack & Debt

Loan TypeFixed-rate agency (Fannie Mae / Freddie Mac)
Mortgage Rate6.25% fixed (5-year term)
Amortization30 years
Loan-to-Value~70%
Renovation Budget~$1.0M + 10–15% contingency
Working Capital Reserve~$155,000
Minimum LP Investment$100,000

Rent Strategy

MetricValue
Current Average Rent$1,092
Today's Market Rent (Comparable Properties)$1,435
Rent Premium per Renovated Unit~+$175/month
Washer/Dryer Rental Program (per unit)~+$50–$55/month
Existing Manager's Planned Renewal Increase~+$75/unit at lease renewal
Renovation Scope~50% of units at ~$12,000 per unit
New Revenue Streams (Other Income)Trash fee (~$28/mo), pest control (~$5/mo)

Exit Sensitivity (5-Year Sale)

ScenarioSale PriceAnnual IRRCap Rate
Base Case~$13.59M~20%Holds at 5.6%
Best Case~$14.36M~23%Compresses
Worst Case~$12.68M~16.86%Expands
Physical Due Diligence

What we found on site

The team and their general contractor opened every door, turned on every faucet, looked at every electrical panel. Here is what the inspection produced and how the renovation budget already accounts for it.

01
Roofs in solid shape across 9 buildings
Newest roof is 2 years old; oldest is 5 years old. Across all 9 buildings on the property, the roofing was assessed and is expected to hold through the 5-year business plan.
02
HVAC already replaced by the seller
The current owner replaced the HVAC systems prior to sale a meaningful capital item the buyer does not need to underwrite again.
03
Electrical & plumbing already budgeted
No surprises. The renovation plan was built around bringing electrical and plumbing up to current standards. The general contractor quoted the scope on-site at a number consistent with the team's underwriting.
04
Healthy contingency on top
10–15% contingency inside the $1M renovation budget, plus ~$155,000 of working capital reserves in the bank. Under-promise, over-deliver: unused contingency is returned.
Investment Structure

Class A vs Class B

Two investment classes accommodate different goals. Class A is for investors prioritizing cash flow today; Class B is for investors prioritizing wealth growth over the 5-year hold.

Class A Class B
Preferred Return 11% / year 7% / year
Priority of Cash Distributions Priority paid before Class B Behind Class A
Share of Profits at Sale Not entitled to upside 70% of profits
Target Annual Rate of Return ~11% ~20%
Equity Multiple (5-yr hold) Capital preservation + yield ~2x ($100K to ~$201,781)
Best For Cash flow today Long-term capital appreciation

Sample 5-Year Pathway for $100,000 in Class B

Year 1 distributions are modest (~$2,300) because renovation is capital-intensive; year 2 steps to ~$4,700. Beginning in year 3, distributions reach the full $7,000 and begin catching up on the deferred amounts from years 1 and 2. At sale (~year 5), Class B receives its split of the profit. Total projected outcome: approximately $201,781 doubling the original $100,000, before adding the year-1 K-1 tax benefit of approximately $35,000.

Renovation Roadmap

Phased to protect occupancy

The renovation is sequenced to protect occupancy and tenant goodwill while creating visible value at the asset. Exteriors first, interiors second residents feel the upgrade before any rent conversation arrives.

Month 1–2
Onboarding and baseline. Lease-up disciplines installed, vendor onboarding, due diligence baseline established. New ancillary income streams (trash, pest, parking) introduced.
Month 3
Exterior renovation begins. Fence repair, fresh paint, curb appeal, playground refresh, and the new clubhouse / BBQ-picnic area. Residents see value before any rent letter arrives.
Month 9
Interior renovations begin. Kitchens, baths, countertops, cabinets, stainless appliances, in-unit washer/dryer where applicable. ~3 units renovated at a time; ~1 month downtime per unit.
Two strategies
Tenant moves out at lease end unit renovated, full +$175 rent premium captured. Tenant stays offered an already-renovated unit to move into, then their previous unit is renovated. Either way, the renovation gets done.
Break-even
Year-1 break-even occupancy: ~76% well below the 94% five-year occupancy floor. As operations stabilize, break-even falls to approximately 68%.
Year 3 rent
Average effective rent year 3: ~$1,424 still below today's market rent of $1,435. The underwriting is intentionally conservative.
Live Q&A May 19, 2026

Every question. Every answer.

Every question fielded during the live session, restructured for clarity. Where multiple panelists answered, their contributions are stacked in the order they were given.

How would a potential economic recession impact the property's income and investors' targeted returns?
Asked by Blaise Nzeda
Dr. Kirk Campbell
"Over the last 5 years a period that included COVID, high inflation, and a lot of economic uncertainty this property never dropped below 94% occupied. People need somewhere to live, and the rents here are basement-floor versus a $1,435 market. We've also conservatively underwritten: there are ancillary income streams (~$28/month trash fee, ~$5/month pest control) the current owner is not charging that we will. Even in our cap-rate-expansion worst case, the property still sells at a profit and delivers approximately 16.86% annual return."
J. Claude Mouaffi
"Look at the data from the two recent downturns. In 2008, when single-family homes were losing value and people were losing their homes, apartment rent growth was phenomenal people moved into apartments. After the initial shock of COVID in 2020, the next 7–8 months produced the highest rent growth of the decade. History tells us what tends to happen when the market dislocates."
Fedna Morency
"By the time we finish the renovation and add the rent premium, we will still be below market. If anything, more people will want to move into this particular spot because of the rate of the rent."
Given the age of the property, during due diligence what is the condition of the roof and HVAC?
Asked by Antoine Tounou
J. Claude Mouaffi
"During due diligence we had the roofs checked. The newest roof on site is 2 years old; the oldest is 5 years old across a total of 9 buildings on the property. The HVAC has already been replaced by the current seller. Everything that we checked is expected to hold through the business plan."
Dr. Kirk Campbell
"The video playing right now is from our due diligence aerial shots of the property, our team on site with the property manager and our general contractors. We opened every single door, turned on every faucet, looked at every electrical panel. Yes, the asset has age but that is precisely where the opportunity sits: a 1964-vintage comp just traded at $155,000 per door."
Are there electrical or plumbing renovations required to meet code, or did the seller already address that?
Asked by Antoine Tounou
J. Claude Mouaffi
"The electrical upgrades are already in our renovation plan we knew before sending the offer. We're buying this asset because there is an opportunity to come in, fix things, and bring it to market. Nothing was a surprise. Our general contractor was on site with us during due diligence and gave us a quote in the same scale we had built into the underwriting."
Dr. Kirk Campbell
"We've already accounted for it inside a very healthy renovation budget $1M with a 10–15% contingency on top. Under-promise, over-deliver."
How many deals has the partnership taken full cycle purchase, manage, and sell?
Asked by Gabriel Kuiatse
Dr. Kirk Campbell
"I am personally invested across 10 different deals. Our most recent acquisition closed with operating partners who have taken multiple deals full cycle they have over $270 million of assets under management, with many of them located right within the Atlanta market. So while I personally have not yet taken a deal full cycle, the operating partners taking deals full cycle is exactly what they do. Real estate is a team sport, and this is a plain-vanilla value-add strategy we are very confident in."
What are the closest amenities at this location, and what's coming?
Asked by Antoine Tounou
Fedna Morency
"There is a beautiful golf course nearby it is where Usher goes, so the area knows it. A family-friendly water park is about 28 minutes away. The Atlanta United soccer practice facility is close by, and the Battery Atlanta (where the Braves play) is just minutes away and hosts concerts and family-friendly activities year-round."
Dr. Kirk Campbell
"On the asset itself, there isn't currently a clubhouse or a barbecue area we're going to introduce both. Behind where Claude is standing in the video, we're turning that area into a clubhouse, putting in grills and a picnic area, and fixing up the playground to be more family-friendly. Within a 6-mile radius there are roughly 38 miles of trails along the Chattahoochee, plus excellent employment Lockheed Martin, the Battery, Cumberland Galleria's ~80,000 jobs, the Home Depot HQ, and Truist."
Operating Wisdom

Lessons from the partnership

On Mindset
  • Let your money work harder than you do, in a more tax-advantaged manner.
  • You build wealth passively even an old 401(k) can earn more than the stock market over a 5-year hold.
  • Real estate is one of the oldest, most reliable engines of generational wealth.
On Risk & Underwriting
  • You make your money on the buy entry basis at $103K/door versus $141K comp avg and $155K most-recent sale.
  • Be conservative. Out of 120+ deals evaluated, only two checked every box.
  • Don't over-leverage. Fixed-rate agency loan, ~70% LTV.
  • Contingencies on top of contingencies 10–15% inside a $1M renovation budget.
On Operations
  • Lease up with a property manager already running comparable plans in the market.
  • Phase exteriors before interiors so residents feel value first.
  • Listen to on-site staff and tenants they tell you what residents will pay for.
  • Capture every ancillary income stream the current owner has left on the table.
On Resilience & Trust
  • Multifamily is a basic human need and historically grew rent through downturns.
  • Walk the building open every door, turn on every faucet, look at every panel.
  • Get the general contractor on site during DD; not after.
  • Real estate is a team sport surround yourself with operators who have done it before.
Direct from the Webinar

Lines worth remembering

"You make your money on the buy and we're making a lot of money on this buy."
Dr. Kirk Campbell
"This is the needle in the haystack. We looked at 120 of these deals; this is one of two that made sense for us."
Dr. Kirk Campbell
"Real estate is a team sport. We're not reinventing the wheel this is a very plain-vanilla value-add strategy we're extremely confident in."
Dr. Kirk Campbell
"In 2008, when single-family was losing value, rent growth in apartments was phenomenal. After COVID, we experienced the highest rent growth of the last decade."
J. Claude Mouaffi
"We understand the culture, we understand what residents ask for. We heard them and we're going to add the value."
Fedna Morency
"You can build wealth passively. You can have your money work hard for you."
Fedna Morency
Single-Page Summary

Investment cheat sheet

The Asset
PropertyHarmony Grove Apts
LocationMarietta, GA
Units75 across 9 bldgs
Condition100% unrenovated
Occupancy97% (floor: 94%)
The Deal
Purchase Price$7.75M
Per Door$103,000
6-Mo Comp Avg$141,000/unit
Mortgage Rate6.25% fixed
LTV~70%
Investor Economics
Min Investment$100,000
Class A Pref11%/yr (cash flow)
Class B Pref7%/yr + 70% profits
Target IRR~20% (Class B)
Year-1 K-1 Loss~$35,000
Strategic Partners

Our strategic partners at XSITE Capital bring institutional multifamily expertise and a track record of disciplined operations across the Southeast.

Dr. Julius Oni
Dr. Julius Oni
XSITE Capital
Leslie Awasom
Leslie Awasom
XSITE Capital
Tenny Tolofari
Tenny Tolofari
XSITE Capital
Closing the Session

Appreciation received

Blaise Nzeda
"Thank you!"
Antoine Tounou
"Thank you."
Stantafferta Sparrow
"Thank you."
Celestine Douglas
"Thanks."
Dr. Kirk Campbell
"Thank you so much for taking time out of your extremely busy schedules and spending a couple of minutes with us. We're really excited about this opportunity."
Fedna Morency
"Thank you so much for being here to just hear us out. We are in this together you can build wealth passively, and you can have your money work hard for you."
J. Claude Mouaffi
"Thank you to everyone who showed up tonight. Looking forward to having you on board."
Mila Penn Chazak
"Looking forward to seeing you all be partners in this asset."
Next Steps

Ready to move forward?

The cash flow portal has the offering documents, the due diligence video, and the soft commitment form. Book a call with Dr. Campbell if you want to walk through any assumption line by line.